Bachelor of Arts (Bouquets with a Business Subject)

About this programme

This programme helps you understand various subjects like history, literature, or sociology, while also teaching you essential business skills. You learn to think critically and solve problems, preparing you for many types of work in different industries.

Skills you’ll learn

Career opportunities

• ·Marketing Assistant
• ·Human Resources Officer
• ·Public Relations Coordinator
• ·Project Administrator
• ·Business Development Assistant
• ·Communications Specialist

Salary expectations in Ghana

Starting salaries for graduates in Ghana typically range from GHS 1,500-3,500 monthly. With experience, further specialisation, and strong performance, salaries can grow significantly, particularly in competitive private sector roles.

Future of the field

The future is strong for those with versatile skills. Technology, especially digital marketing and data analysis, will continue to shape business roles. Human-centric skills like creative problem-solving and strong communication remain highly valued in an evolving, tech-driven workplace.

Top companies hiring

Opportunities abroad

Graduates can find opportunities in the UK, Canada, and Australia, particularly in marketing, HR, and communications. Many roles value strong foundational skills gained from a BA degree, often combined with local experience or further postgraduate specialisation for career advancement.

Is this degree good for the AI era?

Yes, this degree is excellent for the AI era. While AI handles repetitive tasks, human creativity, critical thinking, and communication skills, which are central to a BA, become even more crucial for strategic planning, ethical decision-making, and client relations.

Who should study this?

Someone who enjoys reading, writing, and analysing different ideas, but also wants to understand how businesses operate. If you are curious, a good communicator, and adaptable to new challenges, this versatile programme is a great fit for you.

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Conclusion

A versatile degree offering a strong foundation for diverse and evolving career opportunities.