Bachelor of Technology in Marketing

About this programme

This programme teaches you how to promote products and services using modern tools and technology. You'll learn everything from understanding customers to creating successful campaigns in today's digital world.

Skills you’ll learn

Career opportunities

• ·Digital Marketing Executive
• ·Social Media Manager
• ·Market Research Analyst
• ·Brand Assistant
• ·Sales & Marketing Coordinator
• ·E-commerce Specialist

Salary expectations in Ghana

Starting salaries for marketing graduates in Ghana can range from GHS 1,500 to GHS 3,500 monthly. With experience, specialisation, and a proven track record, earnings can significantly increase, especially in digital roles.

Future of the field

The future of marketing is dynamic, driven by AI, big data, and personalisation. Digital channels will dominate, requiring professionals who adapt to new technologies like augmented reality, advanced analytics, and automated marketing tools to reach consumers effectively.

Top companies hiring

Opportunities abroad

Graduates can find opportunities abroad in the UK, Canada, USA, and parts of Europe, especially in tech-driven marketing roles. Countries with strong digital economies seek skilled marketing professionals for various industries, offering diverse career paths and experience.

Is this degree good for the AI era?

This degree is very good for the AI era. While AI automates routine tasks, human creativity, strategic thinking, and emotional intelligence in marketing remain crucial. Professionals will use AI as a powerful tool, not replace core functions.

Who should study this?

Someone creative, who enjoys understanding people, has a curious mind for trends, and is comfortable with technology should study this. If you like solving business problems and communicating effectively, this field is for you.

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Conclusion

A vibrant career awaits in marketing, shaping brands and connecting with customers globally.