BSc. Business Administration (Marketing / International Business)

About this programme

This programme teaches you how businesses operate, specifically focusing on promoting products to customers and managing commercial activities across different countries. You will learn to connect brands with their audience and navigate the complexities of global markets.

Skills you’ll learn

Career opportunities

• ·Marketing Officer
• ·Brand Manager
• ·Export/Import Coordinator
• ·International Sales Executive
• ·Market Analyst
• ·Digital Marketing Specialist

Salary expectations in Ghana

Starting salaries in Ghana typically range from GHS 1,500-3,500 monthly for graduates. With experience, especially in management or specialised roles, earnings can increase substantially as you progress in your career.

Future of the field

The field is rapidly transforming with digital marketing, e-commerce, and data analytics. AI will enhance customer personalisation and optimise global logistics. Understanding consumer behaviour and international trends will be key for success.

Top companies hiring

Opportunities abroad

Excellent opportunities exist abroad, especially in the UK, Canada, and Germany, within multinational corporations and international trade organisations. Roles include marketing management, international business development, and supply chain coordination.

Is this degree good for the AI era?

This degree is robust for the AI era. While AI can automate data analysis and routine tasks, the human elements of strategic thinking, creativity, and relationship building in marketing and international business are irreplaceable.

Who should study this?

Someone creative, analytical, enjoys problem-solving, possesses strong communication skills, is curious about global cultures, and is eager to understand how businesses connect with diverse customers worldwide.

Related programmes

Conclusion

An excellent choice for a dynamic future; go achieve your global business dreams!